VIZUAL | Content Design

About

Welcome to my creative realm! My name is Monica Areste, founder and owner of VIZUAL. I’m a marketing and communications consultant based in Brussels, helping companies communicate visually since 2008. I provide effective solutions to communication challenges, creating high-impact visual content to deliver consistent, valuable, and memorable information to audiences.

Over the past 15 years, I've forged successful partnerships with major multinational companies, primarily in the medical device industry, driving results through innovative marketing and communication strategies. As a journalist specialized in information design, I possess an innate ability to distill complex information into compelling narratives, ensuring clarity and impact in every project.

With a fusion of expertise in graphic design, content strategy, instructional design, and user/customer experience, I transform intricate concepts into digestible visual narratives. My mission? To craft visual content that not only engages and persuades but also informs and resonates with diverse audiences.

My journey has taken me across continents, from Europe to the United States, where I've honed my craft and cultivated international experiences. Whether collaborating with cross-functional teams or orchestrating seamless project execution, my commitment to excellence remains unwavering.

Join me on a visual journey where creativity meets strategy, and let's transform your communication challenges into captivating solutions.

Background

Born and raised in Barcelona, my journey took an enriching turn leading me to the United States in 2015. Equipped with a bachelor’s degree in journalism from the Autonomous University of Barcelona (UAB), I've honed a profound understanding of the art of storytelling and communication. My passion for staying at the cutting edge of the industry drives me to actively participate in professional networks, attending conferences, workshops, and devouring industry publications and online resources to maintain my position at the forefront of innovation.

I'm fluent in the language of visuals, effortlessly expressing ideas in English, Spanish, and Catalan. I'm all about diving headfirst into projects, constantly learning and innovating along the way. Each project is like a new adventure waiting to be explored.

Following my time in the United States, I returned to Europe in 2023, eager to immerse myself in the vibrant scene closer to home. While wanderlust courses through my veins, nothing revitalizes me like quality time with family and friends, and the serenity of nature. Join me as we embark on a journey filled with creativity, curiosity, and boundless possibilities.

Some of my strengths

Compression and concision

I excel at distilling complex information into its essential components. I meticulously study all the information presented to me, tying up any loose ends before crafting a strategy and developing the final product. Regardless of the topic, I am always eager to learn new things.

Empathy

My approach always prioritizes my clients' most valuable audience. I make it a point to understand them inside out, enabling me to put myself in their shoes and craft a unique experience tailored to their needs.

Versatility

My background and experience enable me to perform various roles with ease and work autonomously at a high level.

Consistency

With a keen eye for detail, I consistently ensure branding coherence in all my projects, emphasizing accuracy and quality.

Look at my resume

Strategic Planning

Developing comprehensive marketing and communication strategies aligned with client objectives.

Brand Development

Creating or refining brand identity. It is not just about fonts, colors and logos… It is about what you project. Including in your brand identity all the visual elements that define your essence will set the tone in the way you communicate to the world. You will stand out from your competition, and create a brand experience that will engage your audience.